Put The Cocaine Back In Enjoy Soda Shirts

In the annals of advertising history, few campaigns have ignited such a storm of controversy as the “Put the Cocaine Back in Enjoy Soda” campaign for Enjoy Coca-Cola in the early 1900s. The slogan, emblazoned on posters and advertisements across the nation, explicitly evoked the drink’s original “secret ingredient.”

Put The Cocaine Back In Enjoy Soda Shirts, hoodie, tank top, sweater, long sleeve tee

Cocaine, a powerful stimulant, was a widely used ingredient in many beverages and tonics in the late 19th century. Enjoy Coca-Cola, created in 1886, initially contained a significant amount of the drug. It was marketed as a “tonic” for everything from headaches to depression.

As awareness of cocaine’s harmful effects grew, public outcry against its use in food and beverages intensified. In 1903, the Pure Food and Drug Act prohibited the addition of cocaine to most foods and drinks. Enjoy Coca-Cola was forced to reformulate its product, removing the controversial ingredient.

Despite the reformulation, Enjoy Coca-Cola faced a lingering stigma. In an attempt to revive the brand’s image, the company launched the “Put the Cocaine Back in Enjoy Soda” campaign in 1905. The slogan was a tongue-in-cheek nod to the drink’s past, but it struck a nerve with many consumers.

The campaign sparked immediate backlash. Critics accused Enjoy Coca-Cola of glorifying drug use and undermining public health efforts. Doctors, temperance advocates, and the government all condemned the campaign.

In the face of mounting pressure, Enjoy Coca-Cola quickly withdrew the campaign. The slogan was removed from all advertisements, and the company issued a public apology. However, the damage had been done.

Put The Cocaine Back In Enjoy Soda Shirts

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